IA / Automatisation / Systèmes connectésInde · Portée mondiale
Process · Chennai

How a Chennai engagement runs.

Tamil-first delivery — bilingual content team operating from Chennai with quarterly OMR / Anna Nagar syncs.

Lead role
Tamil-region engagement lead
Working hours
Mon–Sat · 10–19 IST · weekend appointment-cover for healthcare clients
Languages
Tamil · English · Telugu
On-site
Quarterly OMR / Anna Nagar / Velachery syncs · monthly Sriperumbudur visits for auto-component clients
Operating model · Chennai

Hybrid · monthly site-visits.

Tamil-first delivery — bilingual content team operating from Chennai with quarterly OMR / Anna Nagar syncs.

Languages
Tamil · English · Telugu
Hours
Mon–Sat · 10–19 IST · weekend appointment-cover for healthcare clients
On-site cadence
Quarterly OMR / Anna Nagar / Velachery syncs · monthly Sriperumbudur visits for auto-component clients
CHENNAIBUILD HUB01FRI · DEMO02TUE · SITE03MON · STANDUP04WED · QA05SAT · ON-CALL06THU · STAGING
4-phase engagement

Discovery → design → build → compound.

The same 4-phase shape every Chennai engagement follows. Each phase ships defined artefacts so the founder always knows what comes next and what just got delivered.

Phase 01 · Week 1 · 5 working days · paid

Discovery week

Map the funnel end-to-end. Identify the top 3 revenue leaks. Lock the build scope on a fixed price.

12–20 page written revenue audit
Top 3 leaks ranked by impact
Fixed-price phased build proposal
What this looks like here

Bilingual keyword audit (Tamil + English) in week 1. Locality-page gap analysis for Anna Nagar / OMR / Velachery / Adyar.

Phase 02 · Weeks 2–3

Design + scope lock

Wireframe + content architecture + integration map. Founder signs off before any code is written.

Wireframes + flows (Figma)
Tech architecture + integration map
Migration plan for legacy systems
What this looks like here

Hreflang architecture + Tamil schema + GBP-Tamil naming scoped before any code.

Phase 03 · Weeks 4–14

Build + go-live

Ship in 2-week sprints. Friday demo every week. Final 2 weeks are go-live + parallel-run.

Phased deliverables on a public timeline
Weekly Friday Loom demo + changelog
Final go-live + 2-week stabilisation
What this looks like here

Per-locality bilingual landing pages ship first (4–6 weeks). EMR / booking / review automation for healthcare layers next.

Phase 04 · Month 4 onwards · monthly

Compound retainer

Tune conversion, ship new flows, monthly metrics review. The build stops being a project and becomes an engine.

Monthly conversion tuning
Quarterly growth review
Direct Slack with the build team
What this looks like here

Monthly content compounding — new locality + intent pages every cycle.

Chennai default stack

The tools we deploy here, and why.

Each layer below has a Chennai-specific reason. Stack choices adapt to what local buyers expect, what local payment rails support, and what your team can take ownership of post-handover.

Local stack signature

The tools we deploy here, ranked.

Each layer maps to a real revenue lever. We keep the stack opinionated — every tool earns its place.

Bilingual content

L01
Tamil + English hreflangTamil schema markupGBP Tamil-first

Native Tamil writing — never machine-translated bottom-of-funnel pages.

Healthcare booking

L02
WATI bookingAuto reminders 24/4/1hPatient EMR (3-tap)

Bilingual WhatsApp confirmations — Tamil first, English fallback.

Auto-component portals

L03
Dealer loginEDI / CSV exportTata / Hyundai-spec integration

Sriperumbudur tier-1 suppliers need EDI compliance for OEM contracts.

Reviews + retention

L04
Google review automationTamil-language recall flowsGBP posts

5-10x review velocity from a Tamil-language ask vs English.

Compliance

L05
DPDP Act 2023Health-data handlingTN-state-specific

Healthcare clients get scoped data-handling + audit log day 1.

Weekly comm rhythm

What a week looks like with us in Chennai.

We default to async-first. The Friday Loom demo is non-negotiable and is the moment your founder reviews exactly what shipped.

Weekly cadence

How a typical week runs.

Predictable rhythm with one rule: every Friday demos. Async by default; on-site when the city demands it.

  1. Mon
    Bilingual content brief
    Slack
  2. Tue
    Build sprint
    Slack
  3. Wed
    Tamil QA pass
    Loom
  4. Thu
    Healthcare booking review
    WhatsApp
  5. Fri
    Friday Loom demo (bilingual)
    Loom
  6. Sat
    Weekend appointment cover
    WhatsApp
Operational fit

Quantified proof from Chennai engagements.

These aren't outcomes from elsewhere transplanted onto Chennai. They're measured here.

Proof · 01
+62%
Organic appointments (90-day)
Proof · 02
−25%
No-show rate
Proof · 03
5–10x
Review velocity (Tamil-first)
Proof · 04
4 weeks
Booking + EMR live
Commercials

How we bill in Chennai.

Fixed-price by default. INR + GST. NDAs signed before scope. Milestone-tied payments — no full upfront, no full hold-back.

Commercial posture
  • INR + GST · TDS 194J supported
  • Discovery week ₹2L–₹3.5L · build fixed-price
  • Monthly retainers ₹40K–₹1.2L · bilingual content add-on ₹25K/mo
What this means in practice

Different from a typical Chennai agency.

Typical Chennai agency
  • Hourly retainer, no fixed scope, scope creep eats the budget
  • Monthly status meetings, no shipped artefact between them
  • A separate "account manager" layer between you and builders
  • Vague "branding + digital marketing" deliverables
Savin Group in Chennai
  • Fixed-price phased proposal, signed before any code is written
  • Friday Loom demo every week — you see what shipped
  • Direct Slack with the build team — no account manager layer
  • Defined artefacts every phase — measured in revenue moved
Chennai · in the network

Chennai doesn't work alone. Wired into 9 other metros.

Active metro
Chennai
Tamil Nadu
Connected
10 cities
Tap any pin
Quand vous êtes prêt

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45-minute working session in GST, Sun–Thu. Bilingual if you prefer.

“Ils n'ont pas pitché des services. Ils ont diagnostiqué notre business et proposé un plan 90 jours avec des chiffres. À ce moment-là on a su.”
R
Rohan M.
Fondateur, Marque D2C Bien-être