The Jaipur block-print export playbook: provenance, GI tags, and NRI checkout
Why Sanganer and Bagru exporters are leaving 30–50% premium on the table — and what to ship instead.
Jaipur block-print buyers — domestic and NRI — pay a premium for traceability. A page that names the cluster, the artisan family, and the technique outperforms a generic 'handmade in India' badge by 3x. Here's the operational build.
“Walk into Sanganer or Bagru on a Tuesday morning and you'll see the same scene in 200 workshops: hand-mixed pigments, wood blocks pulled from racks, a master artisan teaching their…”
- 01The provenance gap
- 02What ranks for 'block-print' searches
- 03The build — what to ship
- 04Where the competition sits today