AI / Automation / Connected systemsIndia · Serving globally
Process · Kolkata

How a Kolkata engagement runs.

Bengali-language ops desk · bi-weekly BBD Bagh / Park Street trader-floor visits during the build window.

Lead role
Bengali-region engagement lead
Working hours
Mon–Sat · 10–19 IST · evening callback shifts for legacy commerce clients
Languages
Bengali · Hindi · English
On-site
Bi-weekly BBD Bagh / Park Street / Burrabazar trader visits · quarterly Sector V IT corridor syncs
Operating model · Kolkata

On-site cadence · weekly visits.

Bengali-language ops desk · bi-weekly BBD Bagh / Park Street trader-floor visits during the build window.

Languages
Bengali · Hindi · English
Hours
Mon–Sat · 10–19 IST · evening callback shifts for legacy commerce clients
On-site cadence
Bi-weekly BBD Bagh / Park Street / Burrabazar trader visits · quarterly Sector V IT corridor syncs
KOLKATABUILD HUB01FRI · DEMO02TUE · SITE03MON · STANDUP04WED · QA05SAT · ON-CALL06THU · STAGING
4-phase engagement

Discovery → design → build → compound.

The same 4-phase shape every Kolkata engagement follows. Each phase ships defined artefacts so the founder always knows what comes next and what just got delivered.

Phase 01 · Week 1 · 5 working days · paid

Discovery week

Map the funnel end-to-end. Identify the top 3 revenue leaks. Lock the build scope on a fixed price.

12–20 page written revenue audit
Top 3 leaks ranked by impact
Fixed-price phased build proposal
What this looks like here

Trader-floor walkthrough in week 1 — buyer pattern observation matters here. Callback-now CTA architecture scoped.

Phase 02 · Weeks 2–3

Design + scope lock

Wireframe + content architecture + integration map. Founder signs off before any code is written.

Wireframes + flows (Figma)
Tech architecture + integration map
Migration plan for legacy systems
What this looks like here

Click-to-call + WhatsApp opt-in design over email forms — primary conversion path.

Phase 03 · Weeks 4–14

Build + go-live

Ship in 2-week sprints. Friday demo every week. Final 2 weeks are go-live + parallel-run.

Phased deliverables on a public timeline
Weekly Friday Loom demo + changelog
Final go-live + 2-week stabilisation
What this looks like here

Callback-now funnel + skill-based routing ship first (3–4 weeks). Bilingual confirmation flows + retention layer next.

Phase 04 · Month 4 onwards · monthly

Compound retainer

Tune conversion, ship new flows, monthly metrics review. The build stops being a project and becomes an engine.

Monthly conversion tuning
Quarterly growth review
Direct Slack with the build team
What this looks like here

Monthly retainer weighted toward conversation-rate compounding and Bengali-language flow tuning.

Kolkata default stack

The tools we deploy here, and why.

Each layer below has a Kolkata-specific reason. Stack choices adapt to what local buyers expect, what local payment rails support, and what your team can take ownership of post-handover.

Local stack signature

The tools we deploy here, ranked.

Each layer maps to a real revenue lever. We keep the stack opinionated — every tool earns its place.

Conversion-first CTAs

L01
Click-to-call nativeWhatsApp opt-in over emailCallback-now SLA

10-minute callback promise — daytime SLA enforced; tomorrow-11am evening fallback.

Bilingual flows

L02
Bengali confirmation flowsAuto-WhatsApp inside 60sBengali SDR routing

Bengali handoff for Bengali-region buyers · Hindi for Marwari/Sindhi traders.

Legacy ERP integration

L03
TallyBUSYCustom Excel imports

BBD Bagh traders run their own home-rolled stacks — we adapt.

Education + finance

L04
RazorpayEMI partnersApplication UX

IIM-C / Jadavpur adjacent — student application + parent UX.

Compliance

L05
DPDP ActBengal-state-specific

DPA signing at trader-floor pace — not ideal but workable.

Weekly comm rhythm

What a week looks like with us in Kolkata.

We default to async-first. The Friday Loom demo is non-negotiable and is the moment your founder reviews exactly what shipped.

Weekly cadence

How a typical week runs.

Predictable rhythm with one rule: every Friday demos. Async by default; on-site when the city demands it.

  1. Mon
    Trader-floor visit
    On-site
  2. Tue
    Build sprint
    Slack
  3. Wed
    Bengali content QA
    Loom
  4. Thu
    Callback-flow review
    Slack
  5. Fri
    Friday Loom demo
    Loom + WhatsApp
  6. Sat
    On-site stabilisation
    On-site
Operational fit

Quantified proof from Kolkata engagements.

These aren't outcomes from elsewhere transplanted onto Kolkata. They're measured here.

Proof · 01
2x
Inquiry-to-conversation rate
Proof · 02
60 days
Time to measurable lift
Proof · 03
−45%
Form-abandon rate after callback-now
Proof · 04
10 min
Daytime callback SLA
Commercials

How we bill in Kolkata.

Fixed-price by default. INR + GST. NDAs signed before scope. Milestone-tied payments — no full upfront, no full hold-back.

Commercial posture
  • INR + GST · classical TDS 194J posture
  • Discovery week ₹1.5L–₹3L · field-visit included
  • Monthly retainers ₹30K–₹80K depending on language ops
What this means in practice

Different from a typical Kolkata agency.

Typical Kolkata agency
  • Hourly retainer, no fixed scope, scope creep eats the budget
  • Monthly status meetings, no shipped artefact between them
  • A separate "account manager" layer between you and builders
  • Vague "branding + digital marketing" deliverables
Savin Group in Kolkata
  • Fixed-price phased proposal, signed before any code is written
  • Friday Loom demo every week — you see what shipped
  • Direct Slack with the build team — no account manager layer
  • Defined artefacts every phase — measured in revenue moved
Kolkata · in the network

Kolkata doesn't work alone. Wired into 9 other metros.

Active metro
Kolkata
West Bengal
Connected
10 cities
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