01
Phone-based admissions losing 60% of inquiries
Inquiries scribbled in a register, calls never returned, demo-class scheduling done over WhatsApp threads. By the third missed call the parent has enrolled at the competitor down the road.
EdTech · Coaching · LMS
Enrollment & LMS systems for Indian coaching institutes & online educators
Custom websites, fee + Razorpay flow, LMS, and attendance for 200–5,000-student JEE / NEET / UPSC / CA / CAT institutes going offline-to-hybrid. Plus enrollment funnels for online creators selling premium cohorts and skill courses.
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Now serving Columbus, OH.
We work with founders and growth leaders across Columbus, OH — from D2C brands to multi-location clinics. Every engagement is locally scoped, globally built.
Serving Vereinigte Staaten and the Amerika region.
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Branchenkontext
Revenue-Systeme für reife Teams in Vereinigte Staaten.
Unternehmen in Vereinigte Staaten agieren in einem der wettbewerbsintensivsten digitalen Märkte. Wir bauen Revenue-Systeme, die sich kumulieren: messbare Conversion-Gewinne, automatisiertes Follow-up und organische Kanäle, die nicht zusammenbrechen, wenn eine Werbeplattform ihre Regeln ändert. Jedes Engagement wird gegen Vereinigte Staaten-spezifische Benchmarks und den breiteren Amerika-Markt gemessen.
Indian coaching institutes are stuck in the messiest moment of the offline-to-hybrid transition. The flagship classroom is full. Demand for online + recorded is rising. The website is a brochure built in 2018. Inquiries come on the phone, get scribbled in a register, and 60–70% never convert because nobody followed up. Fees are collected in cash or NEFT — Razorpay is on the to-do list. Live classes happen on Zoom links shared on WhatsApp. Attendance is taken on a printed sheet. The institute is growing, but every additional student adds disproportionate operational drag.
We build the system that fixes this stack-wide. A website that converts inquiry-to-demo-class instead of being a PDF brochure. Razorpay-integrated fees with EMI / installment / sibling discount logic that India actually uses. LMS with live class, recorded library, doubt-clearing, mock tests, and per-batch analytics — usable by a 14-year-old on a 4G phone. Local SEO that ranks for 'NEET coaching in {city}', 'JEE coaching near me', 'UPSC mentor {state}'. Parent-facing dashboard so the parent (who's paying) sees what they're paying for.
We've shipped for offline-first institutes going hybrid (200–5,000 students), pure-online creators running cohorts (₹50K–₹2L per seat), and skill / upskilling academies. Engagements scale from a single-branch JEE coaching in Kota or Indore to a multi-city UPSC institute in Delhi-Mukherjee Nagar.
Migration map
today → live systemWhat we replace, in plain view.
Today's enrollment ops
Spreadsheets
Manual calls
WhatsApp groups
Generic LMS
No retention
StatusDisconnected · manual · slow
6–8 week build · counsellor inbox live in week 3
After we ship
Counsellor CRM
liveWhatsApp drip
liveDemo booking
liveBatch + payment
liveParent app
liveStatusOne system · automated · daily
Where revenue leaks today
What is breaking right now
02
Fees in cash or NEFT, no EMI structure
Razorpay is on the to-do list. Parents who'd happily pay ₹2L over 4 EMIs walk away because you're asking for a single bank transfer. Sibling discount is calculated on a calculator at the front desk.
03
Live class on Zoom + WhatsApp link sharing
Students join from a WhatsApp group. Attendance is taken on a printed sheet. Recordings live in a Google Drive folder nobody can navigate. Doubts are answered in 17 different WhatsApp groups.
04
Invisible on Google for coaching searches
'NEET coaching in {city}', 'JEE coaching near me', 'UPSC test series' — first 5 results are aggregators or 3 large national chains. Your institute with 200 ranks and 80% selection rate is on page 3.
05
Parent has zero visibility into student progress
Parent paid ₹2L. Sees nothing — no attendance, no test scores, no syllabus completion. The parent calls every Friday for an update, and the front desk has no clean answer.
06
Demo-to-paid drop-off is 60%+
Demo class happens, student is interested, parent goes home, family discusses, nobody follows up, momentum dies. There's no nurture sequence converting demo attendance to enrollment.
Revenue leak network
Each pain isn't isolated — together they form one slow leak from first-touch to repeat purchase.
What we ship
What we ship for coaching & EdTech
Build stack · 7 layers
Each layer is a thing we ship.
The stack is opinionated. We don't check boxes; every layer earns its place by removing a specific manual step from your team.
L01
Inquiry-to-demo-to-enrollment funnel
shippedWebsite with course pages, faculty pages, results pages, demo-class booking widget. Auto-routing of inquiries to counsellors with sub-30-min SLA. WhatsApp + email follow-up sequences for cold leads.
L02
Razorpay fees + EMI + sibling discount
shippedFull payment, EMI 3/6/9/12 months, sibling discount (auto-applied), scholarship code, refund flow. Supports cash receipt entry for offline collections so books stay reconciled.
L03
LMS — live, recorded, mock test
shippedLive class (Zoom / Teams / 100ms / Jitsi), recorded library with playback speed and bookmarks, mock test engine with negative marking and per-question analytics, doubt-clearing forum.
L04
Attendance + per-batch analytics
shippedAttendance via QR / RFID / facial / manual. Per-batch analytics on attendance, test performance, syllabus completion. Faculty sees who's struggling before the parent does.
L05
Parent dashboard
shippedParent logs in to see attendance, test scores, syllabus completion, fee status, and faculty notes. Reduces 'how is my child doing' calls by 70%.
L06
Local SEO + faculty / results content
shippedPer-city, per-course landing pages targeting 'NEET coaching in {city}', 'JEE coaching {locality}'. Faculty profiles with credentials. Annual results pages with topper interviews. 100+ SEO pages for a multi-course institute.
L07
Demo-to-paid nurture
shippedPost-demo WhatsApp + call sequence over 7–14 days. Parent + student get tailored follow-ups. Demo-to-paid conversion lifts from 30–40% baseline to 55–70%.
After we ship · 90 days
What changes after we ship
Within 90 days: phone-based admissions become the exception, fees collect themselves on Razorpay, parents stop calling for status because they have a dashboard, and Google starts sending you organic inquiries for the courses you teach.
Faster enrollment cycle
Inquiry → enrollment lift
Demo-to-paid drop-off
Offline-to-hybrid go-live
Parent-status calls to front desk
Local SEO landing pages live
Frequently asked
Questions Indian coaching / edtech buyers actually ask before signing.
Real questions we've been asked across discovery calls. If your question isn't here, ask us on the audit.
Ask on a free auditWe're a JEE / NEET / UPSC institute with 800 offline students — does this fit us?
Squarely. The 200–5,000-student offline-first institute going hybrid is the median case we ship for. Your existing classroom flow continues unchanged; we layer the website + Razorpay + LMS + parent dashboard on top so the online channel scales without disrupting offline. Most clients in this band are at 70:30 offline:online when we engage and 50:50 within 12 months.
Do you build a custom LMS or use existing platforms (Teachable, Thinkific, Graphy, Classplus)?
Depends on scale. Below 200 students or if you're testing online demand, we'll often start on Graphy / Classplus / Teachmint with a custom website on top — fastest time to market. Above 500 students or if your live + recorded + mock + parent dashboard needs are non-standard, we build custom because the per-seat cost of SaaS LMS becomes prohibitive and the LMS becomes the thing capping your differentiation.
How does Razorpay EMI work for a ₹2L coaching fee?
Razorpay supports EMI on credit cards (3/6/9/12 months), no-cost EMI on select cards, and BNPL via Simpl / LazyPay. We integrate all three plus a custom installment plan (e.g., 4 cheques over the academic year) tracked in the institute dashboard. Sibling discounts, scholarships, and partial refunds are configured per institute policy. Razorpay reconciliation runs daily into the books.
Will this rank our institute on Google for 'NEET coaching in {city}'?
Yes — local + course-specific SEO is one of the highest-leverage channels for coaching. We build 30–80 landing pages per institute (per city, per course, per locality, results-focused, faculty-focused) with structured data, internal linking, and content depth. Combined with Google Business Profile and review velocity, top-3 ranking for primary city + course queries is realistic in 4–6 months.
What about online creators selling cohorts at ₹50K–₹2L per seat?
That's a different shape — fewer students, higher per-seat economics, application-style funnel. We build the application + cohort-launch landing page, payment + scholarship logic, cohort LMS (live + replays + Slack/Discord community + assignment grading), and a graduation / referral flow. Scales from solo creator to 5-cohort academy.
Can you integrate with our existing student management system (Tally, Vedantu, Toppr internal)?
Usually yes via API or CSV bridges. The pattern that works best is: keep the SMS / accounting system as the system of record for finance + audit, and run the website + LMS + parent dashboard as the student-facing surface, with daily sync. Avoids ripping out core systems your accountant relies on.
How fast can we go live?
Website + Razorpay + inquiry funnel: 4–6 weeks. LMS (live + recorded + mock test + parent dashboard): 8–12 weeks. Local SEO content engine: 12–16 weeks for full ramp. Most institutes see enrollment-cycle improvement in the first 60 days from inquiry funnel + Razorpay alone.
What does it cost?
Discovery: ₹1.5L–₹3L. Build: ₹6L–₹35L depending on whether you need custom LMS or SaaS-LMS integration. Retainer: ₹40K–₹1.2L/month for SEO content, automation maintenance, and seasonal admission cycles. Most institutes break even on the build inside 1 admission cycle from the demo-to-paid lift alone.
Cities we ship in
Coaching / EdTech — built on the ground.
Coaching corridors we know — Delhi (Mukherjee Nagar, Old Rajinder Nagar, Karol Bagh for UPSC), Kota / Indore / Jaipur for JEE-NEET, Mumbai (Andheri, Borivali) for IIT-JEE, Bengaluru and Hyderabad for online-first creators.
Proof in this industry
Case studies most relevant to coaching / edtech
Services we use here
Building blocks
Other industries we build for
See all 5 →KMU
Custom cloud ERP for ₹5–100Cr Indian manufacturers — textile, chemical, engineering goods, pharma, food.
Immobilien
Custom CRM and project websites for residential, commercial, plotted, and NRI sales.
Kliniken
Clinic management software for dental, dermatology, orthopaedics, fertility, and multispecialty practices.
E-Commerce / D2C
₹10L–₹2Cr GMV brands stuck below 1% conversion, with 70% cart abandonment and 100% Meta-ad dependency.
Wenn Sie bereit sind
Hören Sie auf, Geld liegen zu lassen.
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45-minute working session. We diagnose the revenue leak live. Free.
“Sie pitchten keine Services. Sie diagnostizierten unser Geschäft und schlugen einen 90-Tage-Plan mit Zahlen vor. Da wussten wir es.”
R
Rohan M.
Gründer, D2C Wellness-Marke